For some small businesses, a standard office printer is a passable solution. However, if you are looking to ramp up your visibility and expand your reach, it is important to make a big impact. The best way to do that is with wide format printing. Large signage with bright and dynamic imagery could be what sets you apart from your competition. While the average office printer can only withstand a size of 8.5 inches by 14 inches, a wide format printer can handle a paper roll width of between 18 inches and 100 inches. Not only is this a big difference size-wise, but it will make a big difference in the success of your business!
Here are some other benefits of a wide format printer:
High Quality
Wide format printers produce high-quality pieces with rich text and image clarity. This is because they utilize advanced droplet technology, a form of inkjet printing that involves microscopic ink droplets with precision injection to create work at high resolution.
Efficiency
Keeping your wide format printing in-house will increase efficiency. Since the speeds of these printers are incredible, a project that would normally take days for an outsourced company to deliver would only take hours to complete.
Mobile Printing
Like many modern office machines, large format printers allow you the ability to print from a mobile device, such as a phone or tablet. This feature will increase overall productivity, giving multiple people the ability to print without being physically connected to the printer.
Ease of Use
A wide format printer is fairly simple to operate. Built with touchscreen technology, you can easily adjust settings to your project’s modifications. Big window screens with large text help those with poor eyesight find the appropriate customizations quickly, speeding up the process as a whole.
The first impression is always the most important, especially when it comes to a small or young business trying to break into its market. Making a big splash right out of the gate can’t be properly executed without wide format documents. Large signage, such as flags, posters, and banners, will catch the eye of prospective customers and bring in new business. Although you could hire a graphics company to outsource these projects, having your own printer is a more economical option. It is a beneficial investment that will end up saving you time and money in the long run. To learn more about our wide format printers, contact Copylite today!
