There’s nothing like color to get your message across. When you see a flyer or brochure in color, it invokes a reaction in your target audience. Have you ever wondered how much color can impact your message? Here are a few of the top benefits of color printing.

Business Reputation

Color conveys a professional tone for your business. A color logo or any material from a color printer shows that your business has stability. Think about the last time you got business flyers in the mail. You most likely received black-and-white monochrome flyers from local small businesses. If these flyers were in color, they might have had a lasting effect on you. Color can help your business with brand recognition and separate you from other businesses in the area. Business reputation can go a long way in today’s digital media-centric world—make sure you build yours up!

Our Brains Enjoy Color

Incorporating color into strategic locations on your printed material helps to ensure that customers see it and remember it. Because of this, you want your call-to-action to stand out. Maybe it’s your phone number or maybe it’s your email, but you want that material to be prominent. A customer is much more likely to remember your color printed material than the same material in monochrome. In today’s digital landscape, our brains are on information overload, giving you more incentive to ensure your printed business material stands out with color.

Competition

In today’s global market, most businesses have a plethora of competition. You need to gain an advantage in any way possible. People are much more likely to read material that is printed in color. Studies have shown that use of color motivates purchase decisions. Give your business a leg up with professional color prints!

Choose Color

There are quite a few reasons to choose color. If you’re looking to bring color to the forefront of your business, you need a reliable color printer. Contact Copylite or browse through our remanufactured color printers and multifunction printers today to choose the perfect printer at an affordable price point!